ARY Sahulat Bazar. A marketing success story of its own accord. Creating impactful experiences that help in loyalty and brand equity. A series of well converged reinforcement of branding. This coming together of synergy in motion is a matter of true convergence.
ARY Sahulat Bazar Loyalty Marketing
Working as a consultant and marketing advisor to Chairman ARY on re-branding Sahulat Bazar E-Commerce and Sahulat Wallet Loyalty Marketing Programme. Enhancing the customer journey by redesigning on-ground convergence with events and shopping in leading malls on brand metrics. The campaign was also backed by ARY Digital Network programming tailor-made on branded content and branded entertainment guidelines. An expert domain of Starring Brands for over 2 decades.
A journey leading to a 300 % growth in turnover over the next 2 years in e-commerce sales.Made possible due to the unflinching commitment to loyalty. From online to on ground to media and branding. The numbers speak volumes of consumer trust in the brand. ARY Sahulat whose prime customers are housewives. Because it is probably the only loyalty program that is truly immersive for their financial needs.
ARY Sahulat Bazar Brand Loyalty
Secondly, brand loyalty has always been inspiring. The 2016-18 years :
For instance here is a brief video describing the experience.
• Delivering Top-Line Revenue Growth: Achieving an average 300% growth on Loyalty marketing based sales on e-commerce only.
• Growing overall loyalty program membership and merchant acquisition by 250% across Omnichannel i.e. Retail(Grocery+Jewelry+ Electronics+ Food+ Fashion), E-commerce, E-Shops, Call Centre CRM, Events, and TV.
• Successfully Implementing Corporate Strategy. Building out new channels for direct marketing by focusing on new products and market segmentation strategy.
Because It is not typical due to its technological references. For me maximizing the true potential of an organization’s by driving key assets together under a shared vision is the recipe for success. Having previously carved out this niche at Geo TV a decade ago. The experience this time was exceptional in terms of consumer intent and purchase.
Last but not least. The brand ARY Sahulat is a winner with customer patronage for Jeeto Pakistan, ARY Gold, ARY Sona Committee, and above all the brand ARY. Ultimately, the numbers speak for themselves.
On the personal front. After delivering over 1 year to Chairman ARY through Starring Brands. Becoming a CEO of ARY Services which includes Sahulat Bazar and Sahulat Wallet is a satisfying testimony to a job well done. Whichever way one looks at it. Alhamdulilah!