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Branding Pakistan: Dare To Dream Big.

Branding Pakistan. Dare to dream so big that it scares you. Branding Pakistan in India and the reality check of a fashionable Pakistan.

Beginning Branding Pakistan

Besides, does that make me crazy or scary? Perhaps both. For the reason that this may be assessed from a fact. After 4 years (1999-2002) of Co-Founding one of the fastest-growing #advertising agencies Synergy, because it was someone else’s dream, I quit. One can normally attribute this to behavior factors. First of all to stress and consequently work-life balance. However for me, the incompatibility of my dream with an otherwise successful business is the only reason that matters eventually.

I was only 26 when the agency was conceived therefore my reason for being was never about the profits. Having won several accolades in marketing, it was fast becoming a habit leading to complacency. For me advertising practices were not creative enough. Servicing someone else’s vision overtime is not my cup of tea. 

Daring To Dream Big

I had a dream and therefore decide to pursue a path based on conviction. An idea is developed as an interactive television game show in my free time. Mind you this was 2 decades ago. Fortunately, there is no one bootstrapping this venture up for me including my parents who are doctors. Although I have always looked up to them for wisdom besides mentors in my professional life. The unfortunate part is 9 out of 10 times I probably never take it and have no regrets. Going against the conventional wisdom keeps me moving. Even though it makes sense to consider. If someone is comfortably leading a business in his own country. Why should they pursue an alien territory? without any support structure.

Dubai and Brand TV

 DMC in its infancy. A hub for leading professionals licensing in #media at large. Remembering the year I got mine. There are only 49 producer licenses available for the entire world. If one is not mistaken, mine among the first ones coming from Pakistan. It took me a year from pitching the idea and company portfolio. Brand TV was born in Dubai in October of 2003. A month I seem to find often in my life when it comes to dreams.

When you find yourself in the company of strangers from all over the globe competing for the same pie it can get suffocating. Competition becomes intense. The pressure is at the most. You are on your own. It is at this moment that some of us realize the importance of resilience with peace. Which is often cultivated in abundance within an environment that is a breeding ground for #talent and #creativity. However, this wasn’t it. Dream. Dare to dream big.

Pakistan Post 9/11

This was my launching pad and a vital one for remaining true to a vision. Post 9/11 challenges and the subsequent war next door in Afghanistan. Honestly, there is no desire to rewind. Agony of what most liberal-minded Pakistanis felt in those days. However, our neighboring Indians with whom we share a common history and language were having a field day. Daily news bulletins perhaps settling old scores in the backdrop of biases. When most of the western media was unable to differentiate. Between an average Pakistani from Afghans or for that matter Saudis.

It hurt, the psyche of a nation caught in a fight which is widely believed to be never theirs. Primarily because we had to suffer in the past with the US-Afghan Russia war and ditched later. Yet being made to work all over again for restoring the national pride of Uncle Sam, whose war it was, to begin with.

Branding Pakistan

I could relate to this feeling of having lived someone else’s dream as Deja Vu. Therefore, it appeared to be a better way to go about this is to plant the seeds of collaboration. Most of my colleagues were predominantly from India. Dubai was on its way to becoming a fashionable destination those days. With media attending events almost every weekend from red carpets to shows, concerts, etc. Fashion was always an icebreaker with men & women alike. A style statement at such gatherings. That’s the path I took based on practicing observation.

Why Not? DO IT in India for Pakistan

Incidentally, those are also the years of General Musharraf then President of Pakistan who had initiated talks of collaborating with India, however, my dimension was more fashionable, But of course. Soon Indian fashionistas including designers, celebs, and media found a go-to man to discuss if nothing else the upcoming India Pakistan cricket series and coming over to Pakistan. This led me to finally understand the phenomenon called reverse osmosis, my science teacher would have been so proud of me had she heard how passionately I would attempt to sell my dream.

Dream? Crazy? Scary? Consequently one experiences all of them. To make matters worse. I have never been there before. Just imagine. Branding Pakistan in India Post 9/11. Therefore, going to war is much simpler if you know anything about us and them. However, it was peace with that won resiliently.

Hence, Allah is kind and truly so considering my situation.

Branding Pakistan
Brand Pakistan by Asim Qureshi presenting best of Pakistan Fashion at Femina Week Mumbai India 2004

Also published on Medium

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AQ
✅ Leadership & Marketing✨The Man Who Did It Twice In India For Brand Pakistan✨Ex-CEO at Top 2 Media ARY & Jang Group✨Ex-Contributor Khaleej Times & Dawn✅ Founder Starring Brands
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Zaheer Abbasi
Zaheer Abbasi

Inspiring

Sonali R
Sonali R

Daring indeed

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[…] Dream. Dare to dream big. As It all begins with a Dream. […]

Justin
Justin

Dreams are the first step

Laura
Laura

Wish one is as persistent

Sarah Raza
Sarah Raza

Absolutely!

Sunil Achari
Sunil Achari

Next Level Dream Boss.

Asif Sultan
Asif Sultan

Good One Asim. Very informative and engaging.

Gordana Biernatfan
Gordana Biernatfan

How powerful and unique we truly are when we live our dreams.

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[…] Everyone has a dream and mine was in the “don’t even think about it” category. You can read all about it here Branding Pakistan. Dare to dream big. […]

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[…] Everyone has a dream and mine was in the “don’t even think about it” category. You can read all about it here Branding Pakistan. Dare to dream big. […]

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[…] Transforming Brand Pakistan […]

Shahmeer Khan
Shahmeer Khan

Courageous Leadership. They should give you an award for it.

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