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Starring Brands: A Legacy Of Marketing

Imagine your brand knitted well into the storyline of your favorite show. We started by doing just that, two decades ago as marketers and co-producers of several leading TV dramas. Placements with brands like Coca-Cola, Peek Freans Pied Piper, and Rexona to name a few. A decade later, becoming a pioneer in the world of cinema with brand licensing, promotions, and sponsorships at large.

Product Placement, Content Marketing, and Branded Entertainment

Product placement features a branded item. Whereas, in branded entertainment, the product is the feature. There is also a vital difference between content marketing and branded entertainment. One typically focuses on marketing the product or service and its benefits. The other provides value that reverberates at an emotional level. In fact, in such a way that the line between entertainment and advertising becomes blurred. Magnifying the audience engagement and a favorable brand image.

Today, we need to make deeper connections to break through and engage. Entertainment is now literally in the hands of their audience and accessible at any time.

Brands, Digital & Branded Entertainment

We are living in a time where consumers are paying to skip advertisements. Netflix, Amazon, premium version of Spotify, and other platforms are ad-free. Therefore, the marketing industry faces a dramatic shift ahead.

According to Adweek, branded entertainment is more necessary today than ever. It outperforms every other medium for brand marketers.

Several brands are currently experimenting with branded entertainment. Most evident in the case of music. However, a critical aspect is largely ignored in our market. The importance of listening to music. A global trend that 60% of the music market is audio-based. Perhaps a point to ponder for producers on consumer behavior trends and content.

Brands Fish Where The Fish Are

“Paying or choosing to skip ads. Consumers are now also getting used to entertainment by consuming branded content.”

Today brands can effectively reach their audiences by engaging entertainment producers who seek the same audience. Be it video on Youtube, Instagram, TikTok or audio on Spotify, Amazon and Apple Music, etc. The market is expanding beyond movies and tv shows depending on where the audience is. However, do not rule out TV and Cinema because of the pandemic. It’s too soon to rule them out completely.

Starring Brands

In short, entertainment companies benefit because they get to make their thing. Advertisers win because people will see their brands in motion with built-in celebrity endorsements. Our longstanding relationships with A-list content creators, television and film production companies, musicians, talent agencies, and top media platforms enable us to provide unique access to the best entertainment marketing solutions.

A team of experienced branded entertainment producers helps clients make an impact. Seamlessly integrating product messaging into storytelling be it TV shows, movies, and new media platforms. Critically important is also the right distribution strategy.

In short, entertaining for brands objectively. 

Conclusion

To sum up. The storytelling expertise of entertainment industry professionals at hand has a better chance for starring brands. For this reason, content when done well is your brand’s legacy — and therefore, advertising is just a happy by-product. 

Experience our BEST IN CLASS BRANDED CONTENT & MARKETING

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Maria Umer
A content writer with a diversified portfolio in websites, blogs and creative writing. Previously a beauty and fashion consultant with experience in London Mumbai Karachi Dubai.
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M.A
M.A

Great Legacy showbiz and brands

Abdullah
Abdullah

I luv Hero Tarang Show . Please tell me when it is coming next. I want to participate.

Mona
Mona

Hey would you like to write for us? we can use such content for our industry mag here in Canada. I have sent an inquiry through contact us also please check and reply

Ahram Khan
Ahram Khan

Impressive. Please Sir I would like to work with you. I have emailed my cv and I am from Karachi

Tory
Tory

Fish Where The Fish Are. Absolutely ! Well utilized. An iconic marketing statement we use here a lot in SanFran . Good Read.

Sunil Achari
Sunil Achari

Excellent! would like to meet you one day. I am from Mumbai.

Beenish Mohsin
Beenish Mohsin

Hello Sir I am your student from Iqra Media Sciences days and regularly follow your blog posts and coverage. We run a digital agency now and would love to collarbone with you on content. Have also inbox details on Starring Brands facebook page. Looking forward to your reply.

Sonali
Sonali

Impressive!

Don Leo
Don Leo

“We have entered a time where advertising is the client and entertainment the agency. “WOW! love this.

Sophie
Sophie

Hey fish where the fish are..how cool is that…Love the blog

John P.A
John P.A

You seem to be one Kick Ass Marketer

Romario
Romario

Good Work. All the best for future

Zaheer Abbasi
Zaheer Abbasi

Amazing work by a Pakistani for Pakistan Media Industry.

Lukas
Lukas

Please visit Munich Germany its great place for people like you

Zhang Wei
Zhang Wei

Very Good

Yang Ziyi
Yang Ziyi

Cool

M Kashif
M Kashif

Bravo

Justin
Justin

Impressive

Laura
Laura

Cheers !

Abdul Majid
Abdul Majid

Great Marketer

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