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The Value Of Strategy Is More Important Than Ever

The Value Of Strategy

The value of strategy is more important than ever. It serves as a plan of action, determining what we are going to do next. Therefore, today more than ever strategy is a critical success factor for leadership. However, first, we need to re-think the process and role of strategic planning.

Real Strategy Comes From Real Conversations

Usually, the annual strategic planning process has been the responsibility of the chief strategist. Who leads a series of deliverables and meetings among senior leaders according to a set calendar. They also commit a significant amount of time and resources to the process. The case of rapid advancement in vaccination is a point to consider.

Conversations reveal insights and value based on a rapidly changing world. Today’s unpredictable environment is compatible with just that. Therefore, results amplify by the importance of agility.

Hence, making an oxymoron out of traditional ways of strategic planning. In other words, the value of strategy.

Real Value Is A Challenge

The importance of real conversations lies in challenging viewpoints which usually happen in smaller groups. Preferably not exceeding 3-5 in number. Participants learn because an exchange is a two-way street. Once the group grows in size, it becomes an enormous task to ensure that everyone can participate meaningfully.

It is in do or die moments that leadership is challenged. Having principles and guidelines helps. Like:

Practice leadership through sharing responsibility, risk and decision making

Transparency of information leads to meaningful conversations leading to better strategy formulation

Create cross functional channels for innovative thinking

Embrace the value of failure in order to learn and become better leaders

Encourage and bring additional strategic minds on board

Real Strategy is Made in Real-Time

Pakistan’s remarkable success in controlling the pandemic is attributed to the real-time Smart Lockdowns Strategy.

Swat Pakistan Photo Credits Unsplash

Given how similar neighbors India and Pakistan are on factors like genetic makeup and culture, policy factors explain this difference. Consequently, India is the second-largest in terms of cases. While India enforcing the world’s harshest lockdown, Pakistan barely has one.

Pakistan’s Prime Minister Imran Khan actively campaigning against the idea of a full lockdown, in an address to the nation as early as March 2020.

“Our problem is that 25% of Pakistanis are below the poverty line. They can’t even afford two square meals a day. If working-class Pakistanis are locked up for two weeks, how will they feed their families?


It follows, then, the value of the strategy is :

✅ To challenge the strategy by testing assumptions about the market. 

 ✅ To make sure that key decision-makers have a solid understanding of the business, data, analysis, and assumptions.

Therefore, the starting point should be thinking differently about what it means to develop a great strategy

The Value Of Strategy

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Sarah Raza
Sarah Raza

Brilliant . I never believed in the word Strategy before but now it has some meaning.

Ms. Khan
Ms. Khan

Insightful Asim..

Laura Araujo
Laura Araujo

The most important thing”To challenge the strategy by testing assumptions about the market.” 

Riaz Ahmed
Riaz Ahmed

Pakistans strategy for covid was the best among the world

Sunil Achari
Sunil Achari

Thanks for sharing best practices.

Jehan Ara
Jehan Ara

Good Read

Nauman Awan
Nauman Awan

PM Imran Khan and Asad Umer did a good job of strategy on covid

M Abdullah
M Abdullah

Imran Khan and his team does strategy better than previous governments. Its just the execution where problems are deep rooted. Covid was a new situation hence tackled without baggage. A job well done.


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