Umro Ayyar A New Beginning Movie Marketing

Umro Ayyar A New Beginning is based on an Urdu literature novel but “we are not making a film on that novel, it’s a version of
it,. There is a bit of Umro Ayyar’sbackstory, integrated with modern times” said Huma Jamil Babar Executive Producer of the film.
Previously, “Dastan-e-Amir Hamza was a fantastical tale of centuries old fable told to the Kings of Persia. Inspiring generations in Middle East and Sub Continent.Particularly in Pakistan, the character” UmroAyyar”earned his own”Viral”spinoffs due to wit, cleverness, and his supernatural powers.

A TRUE SOURCE OF INSPIRATION

“Some western books and films incorporate elements
derived from Umro Ayyar’s verse, leading our younger
audience to believe that these concepts are entirely their
own,We have aimed to shed light on the true source of
inspiration and made the decision to create a film centered
on Umro Ayyar A New Beginning. ”
Director Azfar Jafri

EPIC SCALE

A VFX HEAVY FANTASY FILM
Folklore meets Science meets Modern Day
Superhero. Therefore, Umro Ayyar A New Beginning
The themes used include Jinns, gems, magic,
superpowers, cross dimensional travel

A BIG BUDGET FILM
Production Crew From 10 Countries.
Fantastical action, stunts, props used including
marketable properties like crossbow, shrunken,
axe, tomahawk…pendants etc
Relatable for Youth (Superhero Fans)

TARGET MARKETING

The key to making a BRAND+MOVIE MARKETING partnership successful is having a strong feel for the range of
audiences that it might attract: who are they, what do they want to see and how do you communicate with them. Asim Qureshi’s Starring Brands has a rich legacy in movie marketing brand partnerships spanning over two decades as a trailblazer. You may read more about it Click here to read more about Starring Brands movie marketing campaigns.

Umro Ayyar A New Beginning. The film is set in present time, bringing
the super hero character into today’s world. The
approach is intended to captivate
younger audiences
Asim Qureshi Founder Starring Brands

Umro Ayyar A New Beginning fits the requirement being Pakistan’s first live action Superhero Film as also recognized internationally at the Red Sea Festival Saudi Arabia and Wonder-con California. A first such recognition on this scale coming from Pakistan. Hence, an aspiration for today’s cinema going audiences.

About UmroAyyar – A New Beginning

I. Introduction

A. Executive Producer Huma Jamil Babar and COO VR Chili Production take the Pakistan Entertainment Industry to new heights

B. First Pakistani film with all VFX done in Pakistan

II. International Recognition

A. Unprecedented endorsement in the international film circuit prior to trailer or film release

1. Red Sea Film Festival Saudi Arabia 2023

a. Umro Ayyar and its producer spotlighted as the most highly anticipated worldwide release of the year from Pakistan

2. Wondercon 2024 at the Anaheim Convention Center, California

a. First ever Made In Pakistan Film to be featured

b. Panel talk with exclusive first look at trailer and accompanying comics

3. Ignite The Scene, organized by Saudi Ministry of Communications and Information Technology in Riyadh, Saudi Arabia

a. Executive Producer Huma Jamil Babar invited as speaker to share insights on Umro Ayyar – A New Beginning

III. Anticipated Impact on Cinema

A. Creating a new chapter in Pakistani film making

B. Cementing its place on the international stage

IV. Release Date

A. Worldwide release on the eve of Eid Ul Azha 2024

(Eid eve tentatively scheduled worldwide as June 15-16-17)

V. Producer’s Representative (Marketing) Asim Qureshi (Our Founder)

Conclusion

In conclusion it has the makings of Pakistan’s Next Big Movie. . For more details please click visit the official page on Facebook Umro Ayyar A New Beginning.

NOTE: The above images are from Asim Qureshi ‘s Starring Brands Presentation January 2024 as official representative on marketing with a focus on brand partnerships.