The Value Of Lobbying In Leadership

The Value Of Lobbying By Asim Qureshi

The value of lobbying is influence. That is to say, through gaining a favorable outcome for an interest group. As a result, a variety of such groups exists in leading capital cities around the world. Therefore, spending large amounts to…

EdTech Videos: Learning Beyond The Classroom


EdTech could transform education the way we know it. This can mean anything from simply digitizing textbooks, online courses on a variety of topics, assisting students and teachers online to personalized EdTech apps and platforms suited to the user’s needs.…

The Value Of Failure In Leadership

the value of failure

The value of failure is priceless. If one could look by not neglecting the cost of failures by the illusion of our achievements. However, I learned this from my favorite Leadership Thinker and Executive Coach Marshall Goldsmith during his visit…

Sports Marketing: Game, Set, and Match

Sports Marketing

As I am writing this on sports marketing, in a room full of the young and restless. Pakistan, a young nation is going through very controversial senate elections. Meanwhile, 2 of the top cricket franchises i.e. Karachi Kings and Peshawar…

The Buzz Factor: Why We Love PR

The Buzz

  The Buzz factor used to be a fight yesterday. Intensified for those without resources to hire a publicist while your competition is working on it. And why not? who doesn’t want to be in demand with their customers and…

The Media and You: Interviewee’s Rights

Media and You

The media and our rights have become an issue in the era of fake news. Despite differences between news media, television, newspapers, and digital. However, there are some interview techniques common to all media.  The Media and You Must Get…

Music Streaming Boom: 2020 and Pakistan

Music Streaming Boom

The music streaming boom in 2020 means there has never been a better time for artists. To sell their rights as music publishing is at its peak. Most countries affected by COVID-19 lockdowns increased in users who engage digitally live…

OTT Streaming & The Reality In Pakistan

The reality in Pakistan for OTT Streaming platforms largely revolves around industry stakeholders. Such as: Connectivity is a key barrier to widespread OTT adoption. Until smartphones become more prolific. Data becomes more affordable. Online Payment becomes a norm The content becomes less regulated.

CINEMA: Navigating Beyond Uncertainty (Part 2)


Long before COVID-19, consumers increasingly favor streaming video-on-demand (SVoD). Therefore, worsening attendance at the box office. As a result of the change in consumption patterns. Cinema admissions have been in decline for most countries except China. In the USA the…

Imran Khan: A Lesson On Resilience

Imran Khan

Imran Khan once said, “I have always believed that one should not be scared of losing, I think that really is the key.” How resilient is that? Psychologists define resilience as the process of adapting well in the face of adversity, trauma,…

ARY Sahulat Bazar: Leading Change With Marketing

ARY Sahulat Bazar

ARY Sahulat Bazar. A marketing success story of its own accord. Creating impactful experiences that help in loyalty and brand equity. A series of well converged reinforcement of branding. This coming together of synergy in motion is a matter of true convergence. ARY Sahulat Bazar…

Branding Pakistan: Dare To Dream Big.

Branding Pakistan Asim Qureshi

Branding Pakistan. Dare to dream so big that it scares you. Branding Pakistan in India and the reality check of a fashionable Pakistan. Beginning Branding Pakistan Besides, does that make me crazy or scary? Perhaps both. For the reason that…