The Buzz factor used to be a fight yesterday. Intensified for those without resources to hire a publicist while your competition is working on it. And why not? who doesn’t want to be in demand with their customers and the media at large?
Dreaming about it is easy. But very often the difference between success and failure is what we call the buzz factor. Hence, the reason why everyone wants to learn.
Yesterday’s Buzz Factor Is Today’s Viral
The culture of everyday life has become twisted with the Internet. Today some of us have learned to create our buzz. Social media has become our validation tool, and everyone is free to take advantage of its power and reach. It can be used effectively for marketing us. However, the growing popularity of virtual encounters has had a significant impact on the way that we conduct everyday affairs. The influence has been most significant in the way it has transformed the lives of young people.
A Digital PR expert may use today’s methods in order to create buzz online. Such as:
. Content writing as online Press Release. Linking them to your website and improving your search rankings.
. Content creation as Online Interviews and Reviews including video, audio and print
.Influencer Marketing to achieve your mentions on relevant social media accounts
.Publishing content that generates high quality backlinks from blogs and newsites
Isn’t that why we find the urge to like share and comment? As for others, it’s simply recording a video and talk about the buzz. That’s because we have learned what is going on out there or in other words going viral at that particular moment in time. Right.? But have we learned what doesn’t go viral.?
The Buzz Factor
That is why we used to love PR.
The digital aspect does not mean traditional marketing and PR are now happening online. Instead, these two have evolved with the dynamism of the digital world. PR, therefore, is now about leads, referrals, and traffic. Digital marketing is much the same, with growth and performance marketing taking center stage.
Rather than being separate PR and marketing should work with each other. Simply because of what it can do for you. Such as:
.Make you famous for whatever it is you do no matter what it is
.Get people clamoring for your thing
.Even sell your product or service
.Get your issues and social concerns in front of the world
.Set the record straight
To create buzz effectively and keep it going, you also must know how to work with the media. It’s crucial to understand how to speak with the press so that you ( or your people) can answer their queries. After all the journalists are always looking for a story that sells. They need you as much as you need them.
The publicity process via the media is crucial for any business and its important to be prepared. In our approach, the emphasis is on media relations. Good media exposure is the most credible form of branding. Ask anyone who consumes traditional media. What do they believe more? News Or Advertising?
Word Of Mouth
Always remember that the best exposure still comes from good old-fashioned word of mouth. A fact that buzz is always generated when people talk about it. Nothing happens by chance not even exposure. Buzz has its own merits and risks. It’s important to understand that once you generate it you have to control it. All the way.
“The best people in PR are not PR types at all. They understand they are not censors…they are the company’s best conversationalists. Their job-their craft -is to discern stories the market wants to hear.” Doc Searls The Clue Train Manifesto The End Of Business As Usual
This blog is written with inputs from Asim Qureshi, Founder Starring Brands