Inspiring Pakistan and India to Unite is a Journey of Fashion, Friendship, and Bridging Divides
In the annals of history, the year 2004 is etched as one of the most inspiring moments, a year that set the stage for something extraordinary between India and Pakistan. Cricket has always been the common thread that binds us, but in 2004, it was about more than just sports. India’s decision to visit Pakistan after a 14-year hiatus marked a turning point, creating a friendly atmosphere on both sides. This was an opportunity to rewind the clock and make a difference. It was also a moment when the blog “Observe To Learn” came into the limelight.
From Dubai to Mumbai: A Remarkable Journey:
Our story takes us from the bustling streets of Dubai to the vibrant metropolis of Mumbai. Here, the Indian-dominated media industry presented a unique challenge. It was the author’s exceptional networking skills and a stroke of luck that paved the way to convince decision-makers to embark on a groundbreaking journey. The adventure began with a visit to Delhi, a city that unfolded the rich tapestry of historical synergies between India and Pakistan. While politics often overshadowed these bonds, fashion, music, history, and sports were avenues worth exploring.
A Bold Idea Takes Shape:
In their quest to bring people together, the author proposed a groundbreaking idea. What if an upcoming fashion event, scheduled for October 2004, showcased a refreshing array of stunning designs from across the border? It was a concept that had never been explored before. This unique idea resonated with Femina, one of India’s leading and most respected fashion publications based in Mumbai. They embraced the idea, agreeing to collaborate and become equal partners in this remarkable endeavor.
A Moment of Inspiration:
This was the moment when a mere idea evolved into a powerful collaboration. The vision was to kickstart the event with a breath of fresh air – a refreshing plethora of absolutely stunning designs from across the border. The fact that it had never been done before was precisely what made it work. One of India’s highest platforms had shown genuine interest. They also embraced the idea of bringing a Pakistani fashion magazine on board as an equal partner, setting the stage for a historic collaboration.
The Paradox :
However, convincing the stakeholders was no walk in the park. The author encountered skepticism while talking to some influencers and decision makers in Karachi and Lahore. Despite the roadblocks, the author’s unwavering determination, fueled by a profound love for their country, drove the remaining change makers forward. They were committed to making this vision a reality for the sake of Pakistan’s fashion industry. Finally, a ray of hope emerged in the form of Mrs. Sehyr Saigol, the publisher of Libas International. Mrs. Saigol transcended the “us versus them” mentality and became the inspirational force that kept the dream alive.
Inspiring Pakistan and India: A Unified Effort:
With Femina India and Libas International now standing as equal partners, the author’s vision was to create a synergy that transcended borders. They engaged with like-minded individuals, visionaries, and influencers, crafting an event that would attract media, fashion enthusiasts, and film stars. It became the perfect platform to showcase the best of Pakistani fashion. Geo TV, a prominent Pakistani television network, provided crucial sponsorship for the event, further cementing its significance.
In the end, it was not just about fashion; it was about inspiring Pakistan and India to come together, demonstrating that unity is possible even in the face of historical divisions. The journey from 2004 continues to inspire us today, reminding us of the power of determination, collaboration, and the unifying force of creativity and culture. This story is a testament to the idea that when two nations put aside their differences and work together, incredible things can happen.
Glimpses: Pakistan’s First Fashion Industry Show At Femina India
🎯At the time of initiating and negotiation this event. Asim Qureshi was based in Dubai as one of the first Pakistani’s licensed as International Producer at the newly launched Dubai Media City 2003. Later in 2004 post this event. He joined Pakistan’s leading, Jang Media Group and GEO TV as CEO Events and Director Convergence respectively. One of the first and also the youngest professionals to do so in Pakistan’s Media Industry.
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