Story telling is central to understanding how to construct a narrative.
A winning narrative, on the other hand, is about a story that inspires. What is our own story? OR, the original vision for which we were founded.
Be it a brand, an individual, an organization, a political party, or any other group.
NARRATIVE & Ethos, Logos and Pathos.
Every such story has three main components.
Ethos is about establishing your authority to speak on the subject, Logos is your logical argument for your point and Pathos is your attempt to sway an audience emotionally.
Ethos, Logos and Pathos. (Click to read) If there is one theme that resonates throughout Leith’s book, it’s that you must know your audience; their interests, prejudices and expectations. However, We need to decide on the structure of our argument first.
CASE STUDY 👇
There is no doubt about who is Pakistan’s most powerful influencer. Imran Khan’s current narrative may be dubious, but it sells better than the mainstream media and opposition combined. why? because he knows his audience, their interests and prejudices and is most successfully compelling them to act accordingly.
asim qureshi


Invention is doing your homework: thinking up in advance exactly what arguments can be made both for and against a given proposition.However. It is also critical to delve deeply into his core message over the past two decades.
It’s us versus them.
Execution of a Narrative
Execution is solely concerned with assembling a tight network of people.
Therefore, organizing on the ground and collaborating across sectors. To create strategic and compelling narrative ideas.Moreover, immersing people in a sustained series of narrative experiences. As a result requiring them to change hearts, minds, behaviors, and relationships.
Despite the odds of the imbalanced resources stacked against us.
Maintaining a checklist for communication teams to align on rapid-response talking points and create more press releases is not the same as executing a narrative.It is also not putting more public relations firms in charge of speaking for us.That may be our current communication infrastructure, but it has nothing to do with creating a narrative.
Asim Qureshi
We can create videos, upload them to the internet, and have them reach a few hundred people—or even a million—for a minute.For the time being, we’ll ignore whether those videos take the most effective approach to content and framing in service of our ultimate goals. Because, we are simply not set up to do so in the way that some organizations are.
We must construct the infrastructure that will make those videos known, loved, and referenced by millions more people.
Purpose & Narrative:
The outcome that an influencer and a follower strive for is the shared purpose.It’s more like a shared journey based on value.Explaining how to achieve the goal is a part of the journey.
CASE STUDY 👇
Sustainability and fashion haven’t always gotten along.There are significant untapped opportunities, and Adidas has committed to increasing its efforts.Only recycled plastic will be used beginning in 2024, and by 2050, all production will be carbon-neutral.


The other is a strategy for getting there.
One of the ways they hope to promote and incorporate sustainability into their culture is through a new employee training program called “How to Think and Act Sustainably,” which gives employees the opportunity to contribute to a more sustainable world through their daily actions.
This four-week training combines self-study with conversations with colleagues from around the world to make employees aware of how they practice sustainability through a different lens, with a different starting point, and with a variety of ways to make a difference.
In some ways, the process resembles co-creation.
Story & Human Touch:
Human relationships necessitate honesty.
That is to say, corporations and brands are perceived as human beings rather than objects.
Hence, the context of a narrative must be human rather than institutional.
As a result, It answers the most basic question: “Who are you?”
CASE STUDY 👇


Consultants and Experts
A narrative is frequently about changing the narrative.
Therefore, it is usually a case of working against ourselves and our internal biases.
ASIM QURESHI
It will be extremely difficult to break the patterns that are holding us back.
As a result, the greatest leaders, both political and corporate, have a long history.
Recruiting the most qualified experts and consultants in order to achieve the desired result
Likewise, Leadership in narrative change, let alone social change, is dependent on the ability to challenge our assumptions. Including defaults in order to forge new, more informed practices. Certainly, experts in building popular narratives are better suited to assist.
Conclusion
Firstly, must be able to implement narrative and cultural dispersion and immersion over time, Secondly, across segments, and lastly at scale.
Moreover, requiring actual humans to serve as our primary vehicle for effecting narrative change—people who are genuine, talented, equipped, motivated, and committed.
Because, we cannot ignore the power of brands, including personal brands.
Finally, narrative can be defined as
Ability to learn, create, broadcast, and immerse, and to do all four things strategically.
asim qureshi
More fundamentally, narrative power is the ability to alter the norms and rules that govern our society.
Narrative execution is the set of systems we keep in place to do so consistently over time.
In the same vein, who would know this better.












- NARRATIVE: How To Build One That SELLS - July 20, 2022
- The Buzz Factor: Why We Love PR - February 21, 2021
- The Media and You: Interviewee’s Rights - January 21, 2021
Excellent ! Very well written Maria Umer Khan
Love it !!!
Good Content and very well written.
Excellent analysis and to the point
Nice blog..hey would you be interested in hiring for seo based health awareness articles on the blog?
I think you are correct in your analysis
Don’t you think Imran Khan should speak the truth and not be dubious about his narrative building which is rejected by all concerned except his die hard followers.
This is so good “requiring actual humans to serve as our primary vehicle for effecting narrative change—people who are genuine, talented, equipped, motivated, and committed.”
Master Class really very well done.
Love this “the ability to learn, create, broadcast, and immerse, and to do all four things strategically.”
At least you are honest about Imran Khan’s narrative being suspicious. Good.
Imran khan’s narrative is bigger than combined opposition and media. You are correct.
Imran Khan all the way Inshallah.
Beautifully written “As a result, it is usually a case of working against ourselves and our internal biases.”
Good read would love to know more about you guys
What an outstanding thought process.
Film is a great way to build a narrative. Lets collaborate.
Good Blog
Imran Khan is loved globally and a great human being in history that is why he is believed so much.
Bonjour! nice blog you are right human relationships necessiate honesty that is the best for every narrative.