NARRATIVE: How To Build One That SELLS

Story telling is central to understanding how to construct a narrative.

A winning narrative, on the other hand, is about a story that inspires. What is our own story? OR, the original vision for which we were founded.

Be it a brand, an individual, an organization, a political party, or any other group.

NARRATIVE & Ethos, Logos and Pathos.

Every such story has three main components.

Ethos is about establishing your authority to speak on the subject, 
Logos is your logical argument for your point and 
Pathos is your attempt to sway an audience emotionally.

Ethos, Logos and Pathos. (Click to read) If there is one theme that resonates throughout Leith’s book, it’s that you must know your audience; their interests, prejudices and expectations. However, We need to decide on the structure of our argument first.

CASE STUDY 👇

There is no doubt about who is Pakistan’s most powerful influencer. Imran Khan’s current narrative may be dubious, but it sells better than the mainstream media and opposition combined. why? because he knows his audience, their interests and prejudices and is most successfully compelling them to act accordingly.

asim qureshi

 Invention is doing your homework: thinking up in advance exactly what arguments can be made both for and against a given proposition.However. It is also critical to delve deeply into his core message over the past two decades.

It’s us versus them.

Execution of a Narrative

Execution is solely concerned with assembling a tight network of people.

Therefore, organizing on the ground and collaborating across sectors. To create strategic and compelling narrative ideas.Moreover, immersing people in a sustained series of narrative experiences. As a result requiring them to change hearts, minds, behaviors, and relationships.

Despite the odds of the imbalanced resources stacked against us.

Maintaining a checklist for communication teams to align on rapid-response talking points and create more press releases is not the same as executing a narrative.It is also not putting more public relations firms in charge of speaking for us.That may be our current communication infrastructure, but it has nothing to do with creating a narrative.

Asim Qureshi

We can create videos, upload them to the internet, and have them reach a few hundred people—or even a million—for a minute.For the time being, we’ll ignore whether those videos take the most effective approach to content and framing in service of our ultimate goals. Because, we are simply not set up to do so in the way that some organizations are.

We must construct the infrastructure that will make those videos known, loved, and referenced by millions more people.

Purpose & Narrative:

The outcome that an influencer and a follower strive for is the shared purpose.It’s more like a shared journey based on value.Explaining how to achieve the goal is a part of the journey.

CASE STUDY 👇

Sustainability and fashion haven’t always gotten along.There are significant untapped opportunities, and Adidas has committed to increasing its efforts.Only recycled plastic will be used beginning in 2024, and by 2050, all production will be carbon-neutral.

The other is a strategy for getting there.

One of the ways they hope to promote and incorporate sustainability into their culture is through a new employee training program called “How to Think and Act Sustainably,” which gives employees the opportunity to contribute to a more sustainable world through their daily actions.

This four-week training combines self-study with conversations with colleagues from around the world to make employees aware of how they practice sustainability through a different lens, with a different starting point, and with a variety of ways to make a difference.
In some ways, the process resembles co-creation.

Story & Human Touch:

Human relationships necessitate honesty.
That is to say, corporations and brands are perceived as human beings rather than objects.
Hence, the context of a narrative must be human rather than institutional.
As a result, It answers the most basic question: “Who are you?”

CASE STUDY 👇

Consultants and Experts

A narrative is frequently about changing the narrative.

Therefore, it is usually a case of working against ourselves and our internal biases.
It will be extremely difficult to break the patterns that are holding us back.
As a result, the greatest leaders, both political and corporate, have a long history.
Recruiting the most qualified experts and consultants in order to achieve the desired result

ASIM QURESHI

Likewise, Leadership in narrative change, let alone social change, is dependent on the ability to challenge our assumptions. Including defaults in order to forge new, more informed practices. Certainly, experts in building popular narratives are better suited to assist.

Conclusion

Firstly, must be able to implement narrative and cultural dispersion and immersion over time, Secondly, across segments, and lastly at scale.

Moreover, requiring actual humans to serve as our primary vehicle for effecting narrative change—people who are genuine, talented, equipped, motivated, and committed.

Because, we cannot ignore the power of brands, including personal brands.

Finally, narrative can be defined as

Ability to learn, create, broadcast, and immerse, and to do all four things strategically.
More fundamentally, narrative power is the ability to alter the norms and rules that govern our society.
Narrative execution is the set of systems we keep in place to do so consistently over time.

asim qureshi

In the same vein, who would know this better.

• Author
• Recent Posts

Maria Umer

Content Writer at Starring Brands, Upwork, and Freelancer

A content writer based in Dubai with a diversified portfolio in websites, blogs and creative writing.
Previously a beauty and fashion consultant with experience in London Mumbai Karachi Dubai.

Latest posts by Maria Umer (see all)

• NARRATIVE: How To Build One That SELLS - July 20, 2022
• The Buzz Factor: Why We Love PR - February 21, 2021
• The Media and You: Interviewee’s Rights - January 21, 2021