Narrative How To Build One That Sells
A compelling narrative is one of the most powerful tools a brand can possess. As humans, we are wired to…
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IDEAS Pakistan:Showcasing Excellence in Defense and Innovation
For over two decades, the International Defence Exhibition and Seminar (IDEAS) organised by DEPO / Ministry Of Defence Production Pakistan has stood as a beacon of innovation and…
The Strategic Use of Entertainment in Nation-Building
The world of today is one where the boundaries between what is real and what is imagined are often hazy and indistinguishable. Here, entertainment has emerged as a…
Disinformation Campaigns as National Security Threats
Disinformation campaigns have emerged as a significant national security threat worldwide. These campaigns involve the deliberate spread of false or misleading information, often by state or non-state actors,…