Inspiring Pakistan and India.The year 2004 is documented in history as one of the most inspiring. To do and become more than normal between #indiapakistan. Cricket plays a pivotal role in bringing us together. India’s coming to Pakistan after a gap of 12 years made the difference. The environment became friendly on both sides. Rewind! An opportunity is there to be taken. Therefore also read my blog Observe To Learn.
After a long gap of 12 years, India decided to visit Pakistan, and that decision made all the difference. The atmosphere on both sides of the border became friendly and welcoming. It was a moment to rewind, an opportunity waiting to be seized. It was during this time that a blog titled “Observe To Learn” caught the attention of many.
Dubai to Mumbai
The story takes us from Dubai to Mumbai, where the Indian-dominated media fraternity posed a challenge. The author, driven by exceptional networking skills and a stroke of luck, managed to convince the decision-makers to give them a chance. The journey began with a visit to Delhi, a city that taught the author about the historical synergies between the two countries. Politics may have its reign, but fashion, music, history, and sports were bonds worth exploring.In their quest to bring people together, the author proposed a unique idea. What if an upcoming fashion event, scheduled for October 2004, showcased a refreshing array of stunning designs from across the border? It had never been done before. The idea caught the attention of Femina, one of India’s leading and most respected fashion publications based in Mumbai. They agreed to collaborate and become an equal partner in this endeavor.
Moment of Inspiration
In their quest to bring people together, the author proposed a unique idea. What if an upcoming fashion event, scheduled for October 2004, showcased a refreshing array of stunning designs from across the border? It had never been done before. The idea caught the attention of Femina, one of India’s leading and most respected fashion publications based in Mumbai. They agreed to collaborate and become an equal partner in this endeavor.
This is when an idea turns in the shape of collaboration. What if the event opens with a breadth of fresh air.
A refreshing plethora of absolutely stunning designs, from across the border. Has anything like this ever happened before?. That is why it worked. One of India’s highest platforms became interested.
They also agree to my proposal of bringing a Pakistani fashion magazine as an equal partner.
However, the journey to convince the Pakistani fashion industry was not as smooth. The author encountered more negativity while talking to designers and journalists in Pakistan. Despite the obstacles, the author persevered, fueled by a deep love for their country. They were determined to make it happen for the sake of Pakistan’s fashion industry. Finally, they found an ally in Mrs. Sehyr Saigol, the publisher of Libas International. Mrs. Saigol rose above the challenges, without questioning “us” or “them,” and became the inspiration that kept the author going.
Inspiring Pakistan and India
With Femina India and Libas International as equal partners, the author sought to create a synergy that transcended borders. They engaged with like-minded individuals, visionaries, and influencers. The event attracted media, fashionistas, and film stars, becoming the perfect platform to showcase the best of Pakistani fashion. Geo TV, a prominent Pakistani television network, provided vital sponsorship for the event, further solidifying its significance.
By naming the event “Femina Libas,” they emphasized unity. Inspiring Pakistan and India.
Renowned Pakistani fashion gurus such as Bunto Kazmi, Sana Safinaz, Nilofer Shahid, Maria B, and many more were featured, thanks to the collaboration with Libas International. The Indian press, the following day, hailed these designers as goddesses and queens of couture. The trade flourished, and something unprecedented had taken place.
The learning from this journey was that true salesmanship lies in seeking mutual benefits and focusing on the collective rather than individual interests. This remarkable journey of collaboration, perseverance, and unity inspired both nations, leaving an indelible mark on the fashion industry and demonstrating the power of coming together beyond borders.
It was a testament to the fact that when India and Pakistan unite, incredible things can happen.
Despite all the negativity, lobbying, and challenges faced, the first step toward a dream was taken. Pakistan emerged victorious, and it was a testament to the kindness of Allah. The rest, as they say, is history.
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