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Inspiring Pakistan and India to DO IT Twice

The year 2004 is documented in history as one of the most inspiring. To do and become more than normal between #indiapakistan. Cricket plays a pivotal role in bringing us together. India’s coming to Pakistan after a gap of 12 years made the difference. The environment became friendly on both sides. Rewind! An opportunity is there to be taken. Therefore also read my blog Observe To Learn

Dubai to Mumbai

Dubai’s media fraternity is certainly dominated by Indians. It took exceptional networking and luck to convince their decision-makers. The first visit to Delhi is usually sufficient to teach us historical synergies. While politics rules, fashion, music, history, and spots are a bond worth exploring. Furthermore, it helps in meeting like-minded souls and in my case the editor of Femina. A leading and most respected fashion publication based out of Mumbai. They were looking to differentiate an upcoming event. Scheduled for October 2004 in the backdrop of #indiapakistan.

Moment of Inspiration

This is when an idea turns in the shape of collaboration. What if the event opens with a breadth of fresh air.

A refreshing plethora of absolutely stunning designs, from across the border. Has anything like this ever happened before?. That is why it worked. One of India’s highest platforms became interested.

They also agree to my proposal of bringing a Pakistani fashion magazine as an equal partner.

Inspiring first Ever Pakistan Show at Femina
First-ever Pakistan Fashion Industry Show the Femina Libas Bridal Week
The Paradox

However, doors were not as easy to open in Pakistan. I witnessed more negativity while talking to designers and journalists back home. Yes! I am accepting this with a heavy heart. There were attempts to stop me from a certain lobby mostly in Karachi. A city I was born and have lived in most. An industry divided between Lahore and Karachi.

Thankfully I found someone who could rise above all this and do it for Pakistan. She helped me for the sake of Pakistan and the Future Of the Fashion Industry. In fact, without questioning us or them.

Mrs. Sehyr Saigol publisher of Libas International became my inspiration. An equal partner from Pakistan side by side Femina India. International experience teaches one the value of synergy. For me, it always makes more sense. Talking with like-minded people, visionaries, and influencers. With an audience featuring #media, #fashionistas and #film stars.This was just the tonic. To convince the best of #fashion gurus from #Pakistan. A first of its kind debut as an industry across the border. Moreover, it helps raise vital sponsorship from none other than Geo TV. A Pakistan TV Partner for the event.

The Learning

 

the powers house of Pakistan’s Bridal Fashion Bunto Kazmi and Sana Safinaz at Femina Libas Bridal Week 2004

The essence of true salesmanship lies in mutual benefits. One must let go of the I and me by focussing on us. Naming the event as Femina Libas helps. Featuring the likes of Bunto Kazmi, Sana Safinaz, Nilofer Shahid, Maria B, and many more thanks to Libas. The Indian press the next day was only praised with phrases like Goddess and Queens of Couture. So was the trade. 

All this had never happened before. Despite all the negativity, issues, lobbying, and whatnot. A first step was put forward into the ultimate dream. Fashion Week. Consequently, Pakistan WON!!! Allah (SWT) is Kind.

Rest as they say is history. 

Pakistan Fashion Week
Pakistan Fashion Week Launch 2007 at the IMG Lakme Fashion Week Mumbai
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AQ
✅ Leadership & Marketing✨The Man Who Did It Twice In India For Brand Pakistan✨Ex-CEO at Top 2 Media ARY & Jang Group✨Ex-Contributor Khaleej Times & Dawn✅ Founder Starring Brands
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Zaheer Abbasi
Zaheer Abbasi

Inspiring. They should give you the highest AWARD for this.

Sonali R
Sonali R

WOW! This is good stuff Man.

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Beenish Mohsin
Beenish Mohsin

Hello Sir I am your student from Iqra Media Sciences days and regularly follow your blog posts and coverage. We run a digital agency now and would love to collarbone with you on content. Have also inbox details on Starring Brands facebook page. Looking forward to your reply.

Rajeev
Rajeev

Pakistan Fashion is also Fantastic. Sir!

Tory
Tory

The PeaceMaker… how cool

Ahram Khan
Ahram Khan

Impressive. Please Sir I would like to work with you. I have emailed my cv and I am from Karachi

Mona
Mona

How beautiful and very very Impressive! Hats off to you Asim Qureshi.

Atif Bashir
Atif Bashir

Thank you for sharing at least Pakistanis need to know this

Atif Bashir
Atif Bashir

Good One Asim. Very informative and engaging.

Sarah Raza
Sarah Raza

Love this… you make the world feel there is still hope

Romario
Romario

Good Work. Come to Rio and Brazil the fashion here is the best in the whole world

Faryal Faruqi
Faryal Faruqi

Very impressive Asim Sahab. Keep inspiring Mashallah

M Kashif
M Kashif

Bravo!

Zaheer Abbasi
Zaheer Abbasi

I learn so much from your writings

Sunil Achari
Sunil Achari

No example of this before or after you Asim Sir.. This will always be archived in history. Love from Mumbai.

Zhang Wei
Zhang Wei

Good. Now do in China.

Laura
Laura

Excellent!

Abdul Majid
Abdul Majid

Great Marketer

Sonali R
Sonali R

Historic and Inspirational indeed.

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