In India for Brand Pakistan.? The man has a dream and it was in the “don’t even think about it” category.
“I have never been there before. Just imagine. Therefore, going to war is much simpler if you know anything about us and them.” says Asim Qureshi a 30-year-old ambitious and young man from Karachi in the year 2003.
The most critical warning comes from friends and fraternity.
“If one can comfortably do it in their own country. Why pursue an alien or worse an enemy territory.? Why would they allow it.? To Brand, Pakistan. Come to think of it the predicament holds true even today. After 2 decades.”
DREAM. DO IT in India for Pakistan
Perhaps, some of you understand the emotions. What it means.? Rather, winning minds and hearts on the other side. Where the language, culture, and traditions are understood locally and projected globally. More so in fashion and lifestyle as Indian fashion weeks and events command global media coverage.
It took resilience followed by leadership, salesmanship, and diplomacy.
It is at this moment that some of us realize the importance of good governance in leading change. At the same time, the buzz around the #indiapakistan cricket revival and friendly relations bring hope.
The Man and the best of Pakistan in India
The Man started observing to learn. Asking questions. A desire to make history with peace.
“Back in 2003-4 and only a couple of years after 9/11 and its aftermath in Pakistan. What could be the one thing that creates an impact internationally and a favorable perception? In India for Brand Pakistan.”
Working from Dubai Media City and being in the company of the finest minds helps in meeting like-minded souls. In this case the editor of Femina India and some leading fashion influencers based out of Dubai, Delhi, Karachi, Lahore, London, Mumbai, and Sydney.
Moment of Inspiration
A first step in the right direction was put forward in 2004. Pursuing the dream.
International experience teaches one the value of inclusivity. Collaborating with like-minded professionals, visionaries, and leaders in the region. GEO TV and Libas Magazine partnering as event partners from Pakistan.
Making it possible for Pakistan’s leading fashion brands to get the international spotlight. A first of its kind event across the border. Femina delivering an audience featuring media, fashionistas, and film stars. The Indian press full of praise coining phrases like Goddess and Queens of Couture. So was the trade based out of Dubai.
The Man has a dream and therefore decides to pursue a path based on conviction.
Having accomplished a game-changing moment in the Fashion Industry of Pakistan. Launching a vibrant fashion and textile industry closer to its first Pakistan Fashion Week and a global marketplace. Yes! taking it globally was the next step.
Bringing IMG to Pakistan in 2006-7. The world’s best agency is responsible for organizing leading fashion weeks around the world. Conducting industry-wide training and workshops on Pakistan Fashion Week. From designers to event managers to producers and distributors of fashion.
DO IT Again
Certainly Watershed Moments. The month of October remains common in these remarkable years of 2004 and 2007.
An example of leadership, teamwork, and branding at its best. Furthermore, to DO IT (TWICE) for Pakistan in India’s at one of the world’s leading media and fashion platforms is priceless.
Pakistan’s international market in all things fashionable optimizes with Indian Buyers.The business of fashion and Pakistan’s textile industry. India’s favorable media consumption outside of its domain lies with Pakistan. An experience that has proven worth-while time and again.
Peace and Prosperity with Trade
A feat as challenging as Nelson Mandela’s words of wisdom “It always seems impossible until it’s done.”
“Personally, for me, it was about a commitment to Brand Pakistan. To “Do It” internationally at a higher level of excellence in front of international buyers and media from around the world. A collaboration promoting Peace and Possibility Of Trade. After all, Pakistan’s Fashion and Textile Industry deserves international recognition and branding. No better place to do it than India for Brand Pakistan. The rest as they say is History!” recalls Asim Qureshi
To sum up. Please Watch the Video below. THE REAL STORY OF PAKISTAN FASHION WEEK.
The blog is also available on Medium