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The Man Who Did It Twice In India For Pakistan

In India for Brand Pakistan.? The man has a dream and it was in the “don’t even think about it” category.

“I have never been there before. Just imagine. Therefore, going to war is much simpler if you know anything about us and them.” says Asim Qureshi a 30-year-old ambitious and young man from Karachi in the year 2003.

The most critical warning comes from friends and fraternity.

“If one can comfortably do it in their own country. Why pursue an alien or worse an enemy territory.? Why would they allow it.? To Brand, Pakistan. Come to think of it the predicament holds true even today. After 2 decades.”

DREAM. DO IT in India for Pakistan

Perhaps, some of you understand the emotions. What it means.? Rather, winning minds and hearts on the other side. Where the language, culture, and traditions are understood locally and projected globally. More so in fashion and lifestyle as Indian fashion weeks and events command global media coverage.

It took resilience followed by leadership, salesmanship, and diplomacy.

It is at this moment that some of us realize the importance of good governance in leading change. At the same time, the buzz around the #indiapakistan cricket revival and friendly relations bring hope.

The Man and the best of Pakistan in India

The Man started observing to learn. Asking questions. A desire to make history with peace.

“Back in 2003-4 and only a couple of years after 9/11 and its aftermath in Pakistan. What could be the one thing that creates an impact internationally and a favorable perception? In India for Brand Pakistan.” 

Working from Dubai Media City and being in the company of the finest minds helps in meeting like-minded souls. In this case the editor of Femina India and some leading fashion influencers based out of Dubai, Delhi, Karachi, Lahore, London, Mumbai, and Sydney.

Moment of Inspiration

A  first step in the right direction was put forward in 2004. Pursuing the dream.

The Man Who Did It Twice In India For Pakistan

International experience teaches one the value of inclusivity. Collaborating with like-minded professionals, visionaries, and leaders in the region. GEO TV and Libas Magazine partnering as event partners from Pakistan.

Making it possible for Pakistan’s leading fashion brands to get the international spotlight. A first of its kind event across the border. Femina delivering an audience featuring media, fashionistas, and film stars. The Indian press full of praise coining phrases like Goddess and Queens of Couture. So was the trade based out of Dubai.

Brand Pakistan

The Man has a dream and therefore decides to pursue a path based on conviction.

Having accomplished a game-changing moment in the Fashion Industry of Pakistan.  Launching a vibrant fashion and textile industry closer to its first Pakistan Fashion Week and a global marketplace. Yes! taking it globally was the next step.

Bringing IMG to Pakistan in 2006-7. The world’s best agency is responsible for organizing leading fashion weeks around the world. Conducting industry-wide training and workshops on Pakistan Fashion Week. From designers to event managers to producers and distributors of fashion.

DO IT Again

Certainly Watershed Moments. The month of October remains common in these remarkable years of 2004 and 2007.

An example of leadership, teamwork, and branding at its best. Furthermore, to DO IT (TWICE) for Pakistan in India’s at one of the world’s leading media and fashion platforms is priceless.

Pakistan’s international market in all things fashionable optimizes with Indian Buyers.The business of fashion and Pakistan’s textile industry. India’s favorable media consumption outside of its domain lies with Pakistan. An experience that has proven worth-while time and again.

Peace and Prosperity with Trade

In conclusion.

A feat as challenging as Nelson Mandela’s words of wisdom “It always seems impossible until it’s done.” 

“Personally, for me, it was about a commitment to Brand Pakistan. To “Do It” internationally at a higher level of excellence in front of international buyers and media from around the world. A collaboration promoting Peace and Possibility Of Trade. After all, Pakistan’s Fashion and Textile Industry deserves international recognition and branding. No better place to do it than India for Brand Pakistan. The rest as they say is History!” recalls Asim Qureshi

To sum up. Please Watch the Video below. THE REAL STORY OF PAKISTAN FASHION WEEK.

The blog is also available on Medium

Official Launch Pakistan Fashion Week at Lakme Fashion Week Mumbai 2007 by IMG

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Maria Umer
A content writer with a diversified portfolio in websites, blogs and creative writing. Previously a beauty and fashion consultant with experience in London Mumbai Karachi Dubai.
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Amelia
Amelia

Outstanding

Sonali
Sonali

Wow that is some achievement. They should give you a noble prize

Abdullah
Abdullah

Asim Sir The Great. Peace Maker

Don Leo
Don Leo

Miracle Man.

Chaudry Amjad
Chaudry Amjad

Well Done Asim Saab. You are a good man.

Beenish Mohsin
Beenish Mohsin

Amazing contribution to Pakistan and Fashion Industry

Malik Awan
Malik Awan

Did they award you for it in your own country?

Romario
Romario

You should visit to Rio…fashion is kick ass here

Zaheer Abbasi
Zaheer Abbasi

Amazing. Cannot think of a Pakistani doing this level of promotion and service for Pakistan’s image. Salute !

Lukas
Lukas

Visit Munich its great fashion city. You like.

Faryal Faruqi
Faryal Faruqi

Very impressive Asim Sahab.

Satō
Satō

Japanese also face first opposition from some countries but won hearts with their hardworking. Reading about this reminds me of same same.

Zhang Wei
Zhang Wei

Visionary Man. Not much like Pakistan or India People.

Yang Ziyi
Yang Ziyi

Wow

M Kashif
M Kashif

Bravo !

Justin
Justin

Impressive

Laura
Laura

Wow! Mission Impossible 🙂

Sarah Raza
Sarah Raza

CLAP CLAP CLAP..take a bow Sir.

Sunil Achari
Sunil Achari

No example of this before or after you Asim Sir.. This will always be archived in history. Love from Mumbai.

Asif Sultan
Asif Sultan

Good One Asim. Very informative and engaging.

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