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ARY Sahulat Wallet Loyalty Marketing + Live TV Shows

ARY Sahulat Wallet is democratizing wallet payments in the masses. Largely consumed by those not included in the credit card banking ecosystem. By converging loyalty marketing-based shopping with a Live TV game show and fashion. While both fashion and TV are poles apart when it comes to prime viewership and ratings, game shows work well.

ARY Sahulat Wallet TV Game Show

We know that well thanks to ARY Digital Network’s iconic game show Jeeto Pakistan, a part of whose audience is also selected with loyalty marketing based shopping on ARY Sahulat Wallet.

Part of transforming a brand requires building an ecosystem that will nurture every facet of your brand’s promise. Eidi TV show was launched with the purpose of integrating the Sahulat business model into the content i,e games and shopping. The vision of Chairman ARY Mohammad Iqbal. Driving Business Alliances Sign Up, Growth and Revenue through verticals across omnichannel in Punjab i.e. Retail (Grocery+Jewelry+ Electronics+ Motorcycles+ Food+ Fashion), E-commerce, and TV. Above all ARY Sona Comiti.

A membership incentive program to link show attendance with shopping. Eidi took this to a totally new and immersive experience for Sahulat Wallet members and business alliances. Expanding its footprint in the largest province of Pakistan i.e.punjab. Uniquely backed by a live television game and fashion show-based business model. This is why it was outsourced for the first year to a branded content and entertainment specialist. Yours truly.

Transforming EIDI TV SHOW For ARY Films & TV Productions

ARY Sahulat Wallet Business Of Fashion

Backed by a new business model. The two designer collections presented as catwalks became not only a promotion tool but also a business opportunity. For brands keen to reach out beyond their own marketing budgets on television. Both in-shop and online. The value proposition of Live TV Shopping is directly proportional to the consumer’s intent to purchase our offer at that particular time. Something we experienced during the ARY Fashion Bazaar launch converged with our E-Commerce Platform ARY Sahulat Bazar.

The phenomenal growth of nearly 300% in sales during one month of Live TV impact on a daily basis. Fashion offers on the Live TV Show did it for us.

Conclusion

This is truly a win-win for consumers and the eCommerce brand Sahulat Bazar. .. Therefore, other e-commerce brands jumped on the bandwagon of Live TV to drive their objectives including trials and shopping. At the same time, it was not the case on the ground where physical retail shops were selling the same product or deal. Key learning being fashion has its own standing when it comes to the business of shopping with Live TV and E-Commerce for a shared audience interest of its prime viewers i.e. the women. If you are engaging with your customers and potential customers through authentic brand experiences

Asim Qureshi is a former CEO ARY Services / ARY Sahulat

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AQ
✅ Leadership & Marketing✨The Man Who Did It Twice In India For Brand Pakistan✨Ex-CEO at Top 2 Media ARY & Jang Group✨Ex-Contributor Khaleej Times & Dawn✅ Founder Starring Brands
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Jehan Ara
Jehan Ara

When will ARY organise the next Fashion Bazar?

M Abdullah
M Abdullah

A case study especially for ecommerce industry on how to use live television for online shopping and otherwise also.

Ms Khan
Ms Khan

Glad ARY hired your services to re launch this show properly to expand their loyalty marketing business. Did you do it beyond 2016 also or not ?

Ahram Khan
Ahram Khan

Impressive once again Asim Sahab!

Beenish Mohsin
Beenish Mohsin

Hello Sir We run a digital agency now and would love to collarbone with you on content

Abdul Rehman
Abdul Rehman

Sir When you do another show, please call me to assist you.

Ahmed Sharif
Ahmed Sharif

You are very lucky to work alongside so many beautiful girls

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[…] loyalty program helps achieve that. As an e-commerce business when building out a loyalty […]

Jovaria N
Jovaria N

INNOVATIVE! I miss those days and the buzz you made around Fashion show on TV in Lahore.

Shahmeer Khan
Shahmeer Khan

Excellent Boss! You Rock!

Nauman Awan
Nauman Awan

Asim Qureshi and Faysal Qureshi are related ?

Riaz Ahmed
Riaz Ahmed

Nice you explain very well.

Sana Farhan
Sana Farhan

Good! you and Faysal Qureshi rock.

Maryam Ahmed
Maryam Ahmed

You make Sahulat Bazar look so successful. Have not had such good experiences recently. Do you still work there?

Noa Hadad
Noa Hadad

Clever Marketing. Well Done.

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