ARY Sahulat Wallet is democratizing wallet payments in the masses. Largely consumed by those not included in the credit card banking ecosystem. By converging loyalty marketing-based shopping with a Live TV game show and fashion. While both fashion and TV are poles apart when it comes to prime viewership and ratings, game shows work well.
ARY Sahulat Wallet TV Game Show
We know that well thanks to ARY Digital Network’s iconic game show Jeeto Pakistan, a part of whose audience is also selected with loyalty marketing based shopping on ARY Sahulat Wallet.
Part of transforming a brand requires building an ecosystem that will nurture every facet of your brand’s promise. Eidi TV show was launched with the purpose of integrating the Sahulat business model into the content i,e games and shopping. The vision of Chairman ARY Mohammad Iqbal. Driving Business Alliances Sign Up, Growth and Revenue through verticals across omnichannel in Punjab i.e. Retail (Grocery+Jewelry+ Electronics+ Motorcycles+ Food+ Fashion), E-commerce, and TV. Above all ARY Sona Comiti.
A membership incentive program to link show attendance with shopping. Eidi took this to a totally new and immersive experience for Sahulat Wallet members and business alliances. Expanding its footprint in the largest province of Pakistan i.e.punjab. Uniquely backed by a live television game and fashion show-based business model. This is why it was outsourced for the first year to a branded content and entertainment specialist. Yours truly.
Transforming EIDI TV SHOW For ARY Films & TV Productions
ARY Sahulat Wallet Business Of Fashion
Backed by a new business model. The two designer collections presented as catwalks became not only a promotion tool but also a business opportunity. For brands keen to reach out beyond their own marketing budgets on television. Both in-shop and online. The value proposition of Live TV Shopping is directly proportional to the consumer’s intent to purchase our offer at that particular time. Something we experienced during the ARY Fashion Bazaar launch converged with our E-Commerce Platform ARY Sahulat Bazar.
The phenomenal growth of nearly 300% in sales during one month of Live TV impact on a daily basis. Fashion offers on the Live TV Show did it for us.
This is truly a win-win for consumers and the eCommerce brand Sahulat Bazar. .. Therefore, other e-commerce brands jumped on the bandwagon of Live TV to drive their objectives including trials and shopping. At the same time, it was not the case on the ground where physical retail shops were selling the same product or deal. Key learning being fashion has its own standing when it comes to the business of shopping with Live TV and E-Commerce for a shared audience interest of its prime viewers i.e. the women. If you are engaging with your customers and potential customers through authentic brand experiences
Asim Qureshi is a former CEO ARY Services / ARY Sahulat